Document Type
Oral Presentation
Start Date
16-5-2013
End Date
16-5-2013
Abstract
Zoo visitors can be stressful to zoo residents. Understanding how visitors’ behavior impacts zoo residents is imperative to the overall well being of captive populations. Video data of zoo visitors at a chimpanzee exhibit were collected at the Zoo of Northwest Florida (ZNWF) in the summer of 2009. There were three conditions presented at the exhibit to educate visitors on chimpanzee behaviors: with a trained docent present, with a graphic sign explaining species typical behaviors, and with a control condition. We hypothesized that educating the visitors either orally or with a sign would change their behavior. Visitors spent longer at the exhibit in the docent condition than in the sign condition. Visitors spent an average of 12 seconds looking at the sign and they used the behaviors 37.5 percent of the time following the look. Visitors were significantly more active in the sign condition.
Recommended Citation
Mas, Jessica; Carner, Amanda; Sullins, Kaeley; Jensvold, Mary Lee; and Zager, Lindsay, "Exploring Visitor Behavior at a Florida Zoo" (2013). Symposium Of University Research and Creative Expression (SOURCE). 52.
https://digitalcommons.cwu.edu/source/2013/posters/52
Poster Number
13
Additional Mentoring Department
Anthropology
Exploring Visitor Behavior at a Florida Zoo
Zoo visitors can be stressful to zoo residents. Understanding how visitors’ behavior impacts zoo residents is imperative to the overall well being of captive populations. Video data of zoo visitors at a chimpanzee exhibit were collected at the Zoo of Northwest Florida (ZNWF) in the summer of 2009. There were three conditions presented at the exhibit to educate visitors on chimpanzee behaviors: with a trained docent present, with a graphic sign explaining species typical behaviors, and with a control condition. We hypothesized that educating the visitors either orally or with a sign would change their behavior. Visitors spent longer at the exhibit in the docent condition than in the sign condition. Visitors spent an average of 12 seconds looking at the sign and they used the behaviors 37.5 percent of the time following the look. Visitors were significantly more active in the sign condition.
Faculty Mentor(s)
Mary Lee Jensvold