Hospitality Resources in Kittitas County
Document Type
Oral Presentation
Campus where you would like to present
SURC Ballroom C/D
Start Date
16-5-2013
End Date
16-5-2013
Abstract
The tourism industry in Kittitas County contributes $124.1 million to the economy and provides 1,740 jobs. In order for the tourism industry to be sustainable there needs to be ongoing marketing efforts. The goal of the project was to identify and analyze tourism resources in Kittitas County in order to contribute to the development of a comprehensive marketing plan. This poster provides the results of an inventory and analysis of hospitality resources. Data were collected from lodging operations, food and beverage services, and shopping and retail outlets. Amenities, price, and services were noted as well as access (i.e., online) to information about the businesses by visitors. Information was analyzed and compiled into a final report. From the data, it was seen that shopping and dining businesses are predominately locally owned and privately operated. The county lacks a variety in cuisine options. The County would benefit from a wider selection of dining including ethnic and other options (i.e., Indian, vegetarian). In the lodging sector, brand name operations dominated in Ellensburg and Cle Elum and were not present in the other towns analyzed. Bed-and-Breakfast (BandB) establishments were scarce. BandBs were seen as type of lodging that would be successful and should be encouraged. For the camper, Cle Elum offers the most campsites from primitive to developed sites. In viewing online information, it was noted that the campgrounds do a better job providing information on recreation activities in the area than other types of lodging.
Recommended Citation
Newbury, Nicole and Crawley, Veronica, "Hospitality Resources in Kittitas County" (2013). Symposium Of University Research and Creative Expression (SOURCE). 62.
https://digitalcommons.cwu.edu/source/2013/posters/62
Poster Number
36
Additional Mentoring Department
Recreation and Tourism
Hospitality Resources in Kittitas County
SURC Ballroom C/D
The tourism industry in Kittitas County contributes $124.1 million to the economy and provides 1,740 jobs. In order for the tourism industry to be sustainable there needs to be ongoing marketing efforts. The goal of the project was to identify and analyze tourism resources in Kittitas County in order to contribute to the development of a comprehensive marketing plan. This poster provides the results of an inventory and analysis of hospitality resources. Data were collected from lodging operations, food and beverage services, and shopping and retail outlets. Amenities, price, and services were noted as well as access (i.e., online) to information about the businesses by visitors. Information was analyzed and compiled into a final report. From the data, it was seen that shopping and dining businesses are predominately locally owned and privately operated. The county lacks a variety in cuisine options. The County would benefit from a wider selection of dining including ethnic and other options (i.e., Indian, vegetarian). In the lodging sector, brand name operations dominated in Ellensburg and Cle Elum and were not present in the other towns analyzed. Bed-and-Breakfast (BandB) establishments were scarce. BandBs were seen as type of lodging that would be successful and should be encouraged. For the camper, Cle Elum offers the most campsites from primitive to developed sites. In viewing online information, it was noted that the campgrounds do a better job providing information on recreation activities in the area than other types of lodging.
Faculty Mentor(s)
Barbara Masberg