Wine Tourism Best Practices
Document Type
Oral Presentation
Campus where you would like to present
SURC Room 202
Start Date
15-5-2014
End Date
15-5-2014
Keywords
wine tourism, attributes
Abstract
Wine tourism has been described as visitation to vineyards, wineries, and wine festivals to taste wine and experience the attributes of the wine region. However, the basic premise of wine tourism is providing other amenities, events, activities, and facilities to attract visitors for more than just wine tasting. Various development and destination marketing organizations pursue complementary business development (i.e., lodging, restaurants, retail, and recreation) and seek ways to diversify the activities of the area (i.e., trails, rafting, or golf) attracting more visitors. The purpose of this presentation is to introduce the concept of wine tourism and provide best practices. This would be an introduction to the concept to be followed by specific examples.
Recommended Citation
Masberg, Barbara, "Wine Tourism Best Practices" (2014). Symposium Of University Research and Creative Expression (SOURCE). 141.
https://digitalcommons.cwu.edu/source/2014/oralpresentations/141
Additional Mentoring Department
Family and Consumer Sciences
Additional Mentoring Department
Recreation and Tourism
Wine Tourism Best Practices
SURC Room 202
Wine tourism has been described as visitation to vineyards, wineries, and wine festivals to taste wine and experience the attributes of the wine region. However, the basic premise of wine tourism is providing other amenities, events, activities, and facilities to attract visitors for more than just wine tasting. Various development and destination marketing organizations pursue complementary business development (i.e., lodging, restaurants, retail, and recreation) and seek ways to diversify the activities of the area (i.e., trails, rafting, or golf) attracting more visitors. The purpose of this presentation is to introduce the concept of wine tourism and provide best practices. This would be an introduction to the concept to be followed by specific examples.
Faculty Mentor(s)
Masberg, Barbara