Curriculum contributes to cultural competency-a meta analysis of accredited public relations degree programs
Document Type
Oral Presentation
Campus where you would like to present
Ellensburg
Event Website
https://digitalcommons.cwu.edu/source
Start Date
15-5-2019
End Date
15-5-2019
Abstract
Despite public relations known global reach, there is a lack of cultural diversity in the workforce. This shortcoming is revealed through close analysis of undergraduate PR programs in the US which lack curriculum relating to diversity. From an outsider’s perspective, many PR programs appear inept in this area; especially from the standpoint of digital natives who are researching undergraduate programs online. This research investigates and rates PR programs using an evaluation rating tool designed by the research team. This research examines criterion such as: programs offering a study abroad experience, or if the faculty reflects cultural diversity. The analysis will reflect how many culturally centric classes the program offers, if a cultural experience is required for degree seeking students, if the faculty appears culturally diverse and if the program reveals language that matches cultural inclusivity. Our findings will be presented to CWU SOURCE and regional universities with PR programs.
Winner: Outstanding Oral Presentation: College of Arts & Humanities.
Recommended Citation
Melendez, Natalie; Kelly, Taylor; Caoilli, Grey; and Miyake, Sammy, "Curriculum contributes to cultural competency-a meta analysis of accredited public relations degree programs" (2019). Symposium Of University Research and Creative Expression (SOURCE). 60.
https://digitalcommons.cwu.edu/source/2019/Oralpres/60
Department/Program
English
Slides for SOURCE 2019 presentation Melendez
Additional Files
CWU BATEMAN SOURCE PRESENTATION.pptx (7922 kB)Slides for SOURCE 2019 presentation Melendez
Curriculum contributes to cultural competency-a meta analysis of accredited public relations degree programs
Ellensburg
Despite public relations known global reach, there is a lack of cultural diversity in the workforce. This shortcoming is revealed through close analysis of undergraduate PR programs in the US which lack curriculum relating to diversity. From an outsider’s perspective, many PR programs appear inept in this area; especially from the standpoint of digital natives who are researching undergraduate programs online. This research investigates and rates PR programs using an evaluation rating tool designed by the research team. This research examines criterion such as: programs offering a study abroad experience, or if the faculty reflects cultural diversity. The analysis will reflect how many culturally centric classes the program offers, if a cultural experience is required for degree seeking students, if the faculty appears culturally diverse and if the program reveals language that matches cultural inclusivity. Our findings will be presented to CWU SOURCE and regional universities with PR programs.
Winner: Outstanding Oral Presentation: College of Arts & Humanities.
https://digitalcommons.cwu.edu/source/2019/Oralpres/60
Faculty Mentor(s)
Emily DuPlessis