Title

Curriculum contributes to cultural competency-a meta analysis of accredited public relations degree programs

Document Type

Oral Presentation

Campus where you would like to present

Ellensburg

Event Website

https://digitalcommons.cwu.edu/source

Start Date

15-5-2019

End Date

15-5-2019

Abstract

Despite public relations known global reach, there is a lack of cultural diversity in the workforce. This shortcoming is revealed through close analysis of undergraduate PR programs in the US which lack curriculum relating to diversity. From an outsider’s perspective, many PR programs appear inept in this area; especially from the standpoint of digital natives who are researching undergraduate programs online. This research investigates and rates PR programs using an evaluation rating tool designed by the research team. This research examines criterion such as: programs offering a study abroad experience, or if the faculty reflects cultural diversity. The analysis will reflect how many culturally centric classes the program offers, if a cultural experience is required for degree seeking students, if the faculty appears culturally diverse and if the program reveals language that matches cultural inclusivity. Our findings will be presented to CWU SOURCE and regional universities with PR programs.

Winner: Outstanding Oral Presentation: College of Arts & Humanities.

Faculty Mentor(s)

Emily DuPlessis

Department/Program

English

CWU BATEMAN SOURCE PRESENTATION.pptx (7922 kB)
Slides for SOURCE 2019 presentation Melendez

Additional Files

CWU BATEMAN SOURCE PRESENTATION.pptx (7922 kB)
Slides for SOURCE 2019 presentation Melendez

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May 15th, 12:00 AM May 15th, 12:00 AM

Curriculum contributes to cultural competency-a meta analysis of accredited public relations degree programs

Ellensburg

Despite public relations known global reach, there is a lack of cultural diversity in the workforce. This shortcoming is revealed through close analysis of undergraduate PR programs in the US which lack curriculum relating to diversity. From an outsider’s perspective, many PR programs appear inept in this area; especially from the standpoint of digital natives who are researching undergraduate programs online. This research investigates and rates PR programs using an evaluation rating tool designed by the research team. This research examines criterion such as: programs offering a study abroad experience, or if the faculty reflects cultural diversity. The analysis will reflect how many culturally centric classes the program offers, if a cultural experience is required for degree seeking students, if the faculty appears culturally diverse and if the program reveals language that matches cultural inclusivity. Our findings will be presented to CWU SOURCE and regional universities with PR programs.

Winner: Outstanding Oral Presentation: College of Arts & Humanities.

https://digitalcommons.cwu.edu/source/2019/Oralpres/60