Integrating management practices in international public relations courses: A proposal of contents
Document Type
Article
Department or Administrative Unit
Communication
Publication Date
9-2010
Abstract
The teaching of international public relations has expanded across American universities in recent times. The dominant paradigm of many of these courses is that a college education should enable public relations practitioners to understand cultural, societal and professional differences across cultures in order to implement campaigns with a global reach. This paper suggests that many of the current approaches to teaching international public relations have overlooked the realities of the professional world. Thus, although maintaining an intercultural approach is still relevant, a truly effective international public relations education should also incorporate professional concerns related to the study of management and business practices.
Recommended Citation
García, C. (2010). Integrating management practices in international public relations courses: A proposal of contents. Public Relations Review, 36(3), 272–277. https://doi.org/10.1016/j.pubrev.2010.04.005
Journal
Public Relations Review
Rights
Copyright © 2010 Published by Elsevier Inc.
Comments
This article was originally published in Public Relations Review. The full-text article from the publisher can be found here.
Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.