Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Document Type

Article

Department or Administrative Unit

Management

Publication Date

6-23-2011

Abstract

Research on corporate social responsibility (CSR) has tended to focus on external stakeholders and outcomes, revealing little about internal effects that might also help explain CSR-firm performance linkages and the impact that corporate marketing strategies can have on internal stakeholders such as employees. The two studies (N = 1,116 and N = 2,422) presented in this article draw on theory from both corporate marketing and organizational behavior (OB) disciplines to test the general proposition that employee trust partially mediates the relationship between CSR and employee attitudinal and behavioral outcomes. Both studies provide evidence in support of these general relationships. Theoretical and practical implications of these findings are discussed in the context of CSR and corporate marketing research.

Comments

This article was originally published in Journal of Business Ethics. The full-text article from the publisher can be found here.

Due to copyright restrictions, this article is not available for free download from ScholarWorks @ CWU.

Journal

Journal of Business Ethics

Rights

© Springer Science+Business Media B.V. 2011

Share

COinS