Graduate Project Title
A Central Washington University Recruitment Plan for Students from the Yakima Valley
Document Type
Graduate Project
Date of Degree Completion
Summer 2000
Degree Name
Master of Education (MEd)
Department
Education
Committee Chair
Susan M. Madley
Second Committee Member
Jack L. McPherson
Third Committee Member
Minerva L. Caples
Abstract
The purpose of this project was to develop a recruitment plan to increase Central Washington University's enrollment of students from the Yakima Valley region in the State of Washington. To develop this plan, current research and literature related to increasing enrollment at institutions of higher education was reviewed. A survey for graduating high school seniors was developed and mailed to high schools in the Yakima Valley region and the information used in the development of the recruitment plan. The plan will be offered to Central Washington University's Advancement and Marketing Division for use in planning future marketing campaigns
Recommended Citation
Thompson, Marilyn A., "A Central Washington University Recruitment Plan for Students from the Yakima Valley" (2000). All Graduate Projects. 688.
https://digitalcommons.cwu.edu/graduate_projects/688