Document Type

Graduate Project

Date of Degree Completion

Summer 2000

Degree Name

Master of Education (MEd)



Committee Chair

Susan M. Madley

Second Committee Member

Jack L. McPherson

Third Committee Member

Minerva L. Caples


The purpose of this project was to develop a recruitment plan to increase Central Washington University's enrollment of students from the Yakima Valley region in the State of Washington. To develop this plan, current research and literature related to increasing enrollment at institutions of higher education was reviewed. A survey for graduating high school seniors was developed and mailed to high schools in the Yakima Valley region and the information used in the development of the recruitment plan. The plan will be offered to Central Washington University's Advancement and Marketing Division for use in planning future marketing campaigns