Document Type

Graduate Project

Date of Degree Completion

Summer 2002

Degree Name

Master of Education (MEd)

Department

Education

Committee Chair

Gary Shelly

Second Committee Member

Jack L. McPherson

Third Committee Member

Leland Chapman

Abstract

The purpose of this project was to create a model public relations program for Federal Way High School. Model public relations programs were studied and a review of literature was conducted. The benefits found from a successful public relations program were consistent levy passage, constructive media relations, positive school environments, and proactive communication. The common elements of successful programs found were programs that were open and honest, had a plan, used word of mouth, implemented two-way communication and had a crises plan in place. Administrators must take an active role and provide leadership in creating and implementing a public relations plan that recognizes the school's individual needs.

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