Store Brands- Friend or Foe?
Document Type
Oral Presentation
Start Date
16-5-2013
Abstract
The purpose of this project is to study the prevalence and success of store brands in relation to national brand products from both the supplier and retailer’s perspectives. We seek to learn the benefits, costs, limitations, and risks associated with integration of suppliers with retailers across a variety of product lines through research of scholarly articles, books, business journals, and financial statements.
Recommended Citation
Meberg, Kari; McLeod, Mark; and May, Patrick, "Store Brands- Friend or Foe?" (2013). Symposium Of University Research and Creative Expression (SOURCE). 8.
https://digitalcommons.cwu.edu/source/2013/cwucenters/8
Additional Mentoring Department
Finance and OSC
Store Brands- Friend or Foe?
The purpose of this project is to study the prevalence and success of store brands in relation to national brand products from both the supplier and retailer’s perspectives. We seek to learn the benefits, costs, limitations, and risks associated with integration of suppliers with retailers across a variety of product lines through research of scholarly articles, books, business journals, and financial statements.
Faculty Mentor(s)
Kun Liao